Congratulations to Wiregrass Georgia Technical College, the 2016 winner of the marketing materials contest that was held at the 2016 NACEP National Conference! We recently chatted with Angela Hobby, Vice President for Enrollment Management at Wiregrass Georgia Technical College, to find out what makes their marketing materials so successful.
How did you come up with your marketing campaign?
We wanted our concurrent enrollment marketing campaign to really connect with high school-aged students, so we focused on bright colors, graphics, and pictures that younger students could identify with. Our Marketing Specialist, Rosemary Sirmans, is super-creative and came up with a campaign that was just right.
Who is involved with developing your marketing materials?
Angela Hobby, Wiregrass’ VP for Enrollment Management, Public Relations Director Lydia Hubert, and Marketing Specialist Rosemary Sirmans oversee the college marketing materials and campaigns. The Director of Recruitment Brooke Jaramillo, and High School Services staff Andrea Fletcher, Stacey Prescott, and Shamonti Mobley also provide input on the concurrent enrollment pieces used in marketing the college’s Move On When Ready programs.
Have you seen an increase in participation?
Yes. Fall Semester 2015 enrollment was 1,107 students, while Fall Semester 2016 enrollment was 1,410; a 27% increase.
What advice would you give other programs when they are developing their marketing materials?
Always consider your audience. What appeals to a grown-up with a professional education may not always appeal to a younger student.
It is always good to share the same message through different media outlets as well. Repeating the message through newsprint ads, social media, flyers, etc. helps keep your program at the forefront of students’ minds.
Also, consider different ways of sharing your marketing materials: we have carried these messages to sporting events where they are seen by students, parents, and school employees.