Many concurrent enrollment programs have found video to be an effective marketing tool to reach Generation Z students. This past year, NACEP’s Communications Committee decided to highlight innovative dual and concurrent enrollment marketing videos from across the country. Visuals can be very effective, especially when trying to reach a young audience. The communications committee judged each entry for persuasiveness, creativity, innovation, production quality, clarity of message, and overall effectiveness. The three finalists, including Cuyahoga Community College, College of Lake County and Pennsylvania College of Technology were shown during one of the plenary sessions at NACEP’s National Conference. Attendees voted on the video they thought was the best one and in the end selected Cuyahoga Community College (Tri-C) as the winner.
Tim Dorsey, Dean of Student Affairs at Tri-C, explained, “In 2016, Tri-C created a series of videos to explain the College Credit Plus (CCP) program—which allows students in grades 7-12 to earn college credits while they’re still in middle/high school. Information is provided not only from a student’s perspective, but also from a parents’ perspective.”
One of the College’s CCP students, Aswin, started taking CCP classes the summer after his freshman year of high school. He applied college classes to high-school credits and earned his first two degrees from Tri-C. He said CCP allowed him to have a “leg up” in demonstrating to the higher-education institutions to which he was applying that he was already a college student, familiar with their grading systems, and used to that type of responsibility.
Another of the College’s CCP students, Bridget, said she’d have close to 27 college-level credits under her belt by the time she graduated from high school. Her parents felt CCP was almost “too good to be true” because Bridget’s tuition and cost of books were covered. They said CCP is a wonderful opportunity for students to experience college life and it gives them, and their parents, confidence that they’ll be successful in their future academic endeavors.
Tri-C’s recruiters use the videos—which were created by the College’s normal video-production company—to market the CCP program at Cleveland-area high schools. In addition, discussions are taking place regarding sending the videos to students who indicate an interest in CCP and/or complete a CCP application.
Cuyahoga Community College’s dual enrollment program has grown over the last three years resulting in a 30 percent increase of enrollment.